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CEO Corner

We must demand a gold star – not just settle for the minimum!

When my kids were small, I had a roster of the jobs they had to do each day. They would record their completion, get a gold star and, if their jobs were done for the week, they received their pocket money. However, I used to also have a bonus scheme. If you did more than was asked of you, demonstrated initiative, or went above and beyond simply completing the job, I gave a bonus. Sometimes it was more money, sometimes it was a special treat – but the point was to demonstrate that there were advantages to doing more than the bare minimum.

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Workplace Experience Drives Quality Outcomes

My youngest daughter is learning to drive. It will only be a few weeks before she can sit for her provisional licence and I have had a lot of time to reflect on the system that requires her to have 120 hours supervision transparently recorded and then independently tested, before she goes for her license.

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When will Australia embrace the opportunities of the future?

A long time ago I owned and operated a retail shop. My greatest fear was not having what the customer wanted, because you can't sell something if you don't have it in stock. In those days (at the risk of disclosing my age), sophisticated computerised inventory systems were beyond the financial reach of a small business. Today they are affordable, but how many do we see implemented?

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Do you have a strategy to manage the bad comments on social media?

​Social media - we often talk of it in terms of the marketing opportunities, but what a lot of businesses often overlook are the threats and the need for a strategy to manage them.

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How can we ensure our apprentices don't get 'burnt'?

​I went to see the movie Burnt on the weekend with my daughters. Okay, I confess, there was an element of spending a few hours on a rainy afternoon looking at the searing blue eyes of Bradley Cooper involved in the decision making process. However, there was also the element of wanting to see a movie that puts the role of the chef at its core. Particularly while we are still in the final throes of transitioning the SIT Tourism, Travel and Hospitality Training Package.

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Yasmin King
Yasmin King

Chief Executive Officer